Archive for the ‘Marketing’ Category

Western Canadian Jewellery Expo 2012

Thursday, July 12th, 2012

We will be exhibiting at the WCJE 2012 August 17-19th.

IGC Brand Services Canada booth 422.

We will have loose and finished jewellery. Stop by and say hello!

JCK Toronto 2012

Thursday, July 12th, 2012

We will be exhibiting at JCK Toronto 2012 August 12-14th, Metro Toronto Convention Centre.

IGC Brand Services/Northam Diamonds booth 406.

We will have loose and finished jewellery. Stop by and say hello!

The Smart Jewelry Show Chicago, booth 2128

Tuesday, April 3rd, 2012

We will be exhibiting at the Smart Jewelry Show in Chicago April 21-23. We will be at the IGC Brand Services Booth 2128.

Come by and say hello!

Download our new Bridal App! Available on the Apple App store

Monday, April 2nd, 2012

We are pleased to share with you our free Bridal Jewellery App available on the Apple App Store. This App is a very handy tool because you, the jeweller, can share this free app with your customers to use as a marketing tool!

The current generation of engagement ring buyers are very tech savy. Men especially, are a lot more comfortable using an iPad, iPhone or iPod Touch then they are walking into a jewellery store. This Apple App allows you to connect with your customers on a whole new level!

Here is a link with more info: Canadian Dollar Conversion!

Sunday, March 25th, 2012 now has CAD dollar conversion and CAD 1.800 number for customer questions. We will continue to build the private collection to make it the best brand for Jewellers!

twitter! @northamdiamonds

Wednesday, March 7th, 2012

We are now on twitter!! check us out @northamdiamonds or! We will be tweeting about industry news and the latest happenings at Northam.

The Private Collection is Conflict Free!

Tuesday, March 6th, 2012

Our Private Collection Jewellery line is 100% conflict free! We inscribe all of our jewellery pieces and rings with an individual serial number. We use these serial numbers to track the authenticity of each piece and guarantee that it is indeed conflict free.

For more info, please visit:

End Consumer Website for Jewellery Stores is Live!

Tuesday, March 6th, 2012

Our private collection website is up and running. Please take a look when you have a chance. Consumers can browse through all of our styles and purchase finished jewellery. Consumers are asked to choose a retail store close to them for service and repair or a more in depth consultation.

Here is the link:

If you are a retail store in Canada and would like additional information on becoming a private collection partner, please contact us!!

De Beers Sights to Move to Botswana

Thursday, September 22nd, 2011

De Beers has just signed a ten year deal with Botswana which will see the De Beers sights move from its offices in London to Botswana. De Beers sights are the certain periods in the year where the direct customers of De Beers meet to buy rough diamonds for manufacturing. This is a major shift for De Beers and will see a major increase in Botswana’s standing as a significant diamond trading destination.

Beyond The 4Cs: II

Friday, September 2nd, 2011

One of the significant problems with the 4Cs selling focus is that many other areas, which should be looked at, are not. One of these areas includes wether or not a diamond is treated. There are many types of treatments used on a secondary market. Treatments can range from enhancing the colour of a diamond to drilling into a diamond to remove an inclusion or make it look smaller and thus get a better clarity grade on the diamond. In many cases, these treatments make the diamond less solid and are typically just a short term solution. For instance, a colour treatment to a diamond may be reversed once heat is added to it. Jewellers often times apply heat when crafting rings. This means once the diamond is set, it could return already to its original colour.

Experienced diamond traders and reputable jewellers are well versed in these types of diamonds. When a customer has selected a reputable jeweller, this is one of the areas the jeweller will focus on to insure the customer gets a genuine untreated diamond. Treated diamonds trade at significant discounts. Thus, a customer thinks they have gotten a great deal, but really they have overpaid for an altered diamond.

As the saying goes, “if it’s too good to be true, it usually is”. I have seen this motto proven time and time again. Trust your local jeweller. Reading a few websites is not the equivalent to years of trade experience.